After years of success in the manufacture of seamless underwear and sportswear – seamless -, for renowned brands in the sector such as Oysho, among others, Jasan Group has decided to reinvent itself.
Born in China in 1994, the textile company has opted for a strategic positioning changebased on the development of its own brand and the customers’ acquisition in Europe. The first step was the opening of a headquarters in Amsterdam, but a leap in this category requires much more, especially in the area of communication. When you are about to land in a new market or to increase your presence in it with a paradigm shift, you must do it in good company, with a good host.
. At Inmedia Solutions we are ready to accompany our new client, helping Jasan Group in a task as delicate and necessary as the rethinking of its graphic identity. New continent, new image. This is the way things are. That is why we are already working on a new brand book, but also on the storytellingthat allows us to carry out effective communicative and strategic actions that strengthen the relationship between our client and its future European consumers, looking for closer and more dynamic brand perception, as corresponds to its relationship with sport. Our work is developed on several fronts: redesign of the logo, creation of audiovisual content, elaboration of a style book… Everything Jasan Group needs, to help them in its new European adventure.