Fighting the “Planet Bla” effect is what the new European project MAIA is looking for, it is focused on disseminating practical information that serves to speed up decision-making.
Maximizing the impact and synergies of research and innovation on climate change is the main objective of the European Commission’s new Horizon funding line, a need that we share and that will soon become a reality after receiving the communication that approved our MAIA project (Making Innovation in climate change research more Accessible to regions and communities).
Cutting-edge research on climate resilience is not a science conversation outside of our day-to-day lives On the contrary, it involves us in every little act, but the truth is that sometimes we make poor decisions due to a lack of knowledge. . One solution may be to create a large information hub that puts different lines of research in contact so that they can dialogue and strengthen each other, and can then be expressed in practical and useful terms for the general public.
Communication, dissemination and cross-fertilization of scientific results will be an important component of this new project, as well as the creation of free online courses, mobile applications, festivals, citizen debates and other forms of active dissemination, always based on proven tools. and materials developed by other EU-funded climate emergency projects.
The audience? From policymakers and businesses to civil society, with a particular focus on young people, with a view to raising awareness and triggering the urgent and broad social transformation.
Together with our partners from the Netherlands, Sweden, Austria, Greece and Albania, we at Inmedia hope to do our bit to be part of the solution.