Creation of an Integral Plan for Tourist Signage in Palma.
Inmedia won the contest organized by the Fundació Turisme Palma 365 to carry out an audit and give the appropriate recommendations to develop a comprehensive tourist signage plan for the Balearic capital. The challenge was to convert the simple directional signage into another that will guide the visitor following certain themed routes, while implementing a digital solution linked to them. In this way it could respond to multiple accessibility requirements, decongest urban areas of high tourist influx and highlight areas that are little visited at present.
Conceptualization and Storytelling · Geolocation · Tourist management · Creativity· Creation of tourist routes · Integral design