Communication Plan for the destination Sardinia.
Under the slogan ‘More than an island’, the Italian region of Sardinia disembarks in Spain and Portugal to present the characteristics of its territory, traditions and culture hand in hand with Inmedia. The challenge is focused on making it known not only by its cuisine and beaches, but also by the possibilities offered out of season. To this end, several unique events have been conceived for the press and travel agents. Until now, these events have been taken place in Barcelona, Valencia, Seville and Oporto. The communication deployment of the island will continue with a workshop for tour operators in Madrid, various Fam Trips, as well as the management of social media by Inmedia, once the name @VisitCerdeña has been registered to share the attractions of the island with users in Spain and Latin America.
Conceptualization and Storytelling · Location · Management of spaces and speakers · Communication service and hostesses · Catering · Social Media